Why Publishers Could Earn Far More Selling Their Own Products

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Have you ever wondered how something small can turn into something massive almost overnight? Let’s take a simple thought experiment: 10 people. Just 10.


Many online publishers rely on Google AdSense to monetize their content. It works — it brings in revenue. But here’s the reality:

Even with 160 billion views per month at £0.01 per 1,000 views, that’s only £1.6 million. Impressive, but far below what’s possible with direct monetization.

For example, if just 1% of viewers purchase a product or donate £5:

160,000,000,000×0.01×£5=£8,000,000,000160,000,000,000 \times 0.01 \times £5 = £8,000,000,000

That’s orders of magnitude higher than ad revenue.

Why Selling Your Own Products Works Better

  1. Higher value per user: One purchase or donation can exceed thousands of ad impressions.

  2. Builds loyalty and trust: Customers are more engaged when buying something directly from you.

  3. Scales with your reach: As your audience grows, so does direct revenue, often faster than ads.

I’ve seen this firsthand: by selling digital Big Issue magazines and offering direct donation options, the support I receive far surpasses what ads could generate.

💡 Takeaway:
Ad revenue works, but it’s limited. Publishers who sell their own products or offer direct support unlock far greater earning potential — without waiting for ad clicks.

Day 1: The Seed It starts tiny. Ten people see a piece of content. They each share it with 10 new people. Not much, right? Just 100 new views.


Raymond, Big Issue vendor

Support Raymond During Cataract Recovery

Raymond is a local Big Issue vendor recovering from cataract surgery with complications. While he heals he cannot sell on the streets and needs help to cover rent and appointments.

Every bit helps — donations keep Raymond housed and able to attend vital follow-up appointments. Thank you for your support. 🙏

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